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Today Rocks: Packaging & photography

Today Rocks

Packaging & photographyFudd · Selected work

A supplement brand made easier to recognise, collect and live with.

Illustrated characters give each product a clear personality. Photography carries that identity into a more human, everyday setting.

Case study
01 / THE WORK

Character-led packaging.

A consistent label structure keeps the range coherent. Colour and illustration help each product stand on its own.

Today Rocks packaging system
Today Rocks packaging illustrations
Today Rocks lifestyle photography
Fudd’s take

Packaging with personality, supported by photography built for everyday use.

Next projectRoot Kitchen