Fudd Let’s talk

FOOD IS
OUR WHOLE
WORLD.

We are a specialist food and beverage marketing agency.

Adil Latheef, CEO and Founder of Fudd
Adil LatheefCEO & Founder, Fudd
Dubai · London · BangaloreWorking everywhere.

Food is a universal language. It brings people, cultures and communities together.

Every food brand has a story. We help find it, shape it and put it to work with clarity and intent.

BUILT FOR THE
FOOD INDUSTRY.

01

Food specialists

We work with food and beverage brands only, so our thinking starts with the realities of the category.

02

Global perspective

We study how people discover, choose and talk about food across markets.

03

Clear value

We find what makes a food product worth choosing and make that value easy to understand.

04

Commercial thinking

We connect brand, marketing and execution so attention has somewhere useful to go.

CRAFTED.
CURATED.

Every solution is built around the brand’s identity, market and goals.

Our core team works with specialists across strategy, design, content, food photography, digital marketing and development. We bring in the right people for the work and keep every decision tied to the brand.

WHO LEADS
THE WORK.

Strategy, design and commercial thinking, connected by one focus: building better food brands.

Binyamin Jahafer

Binyamin Jahafer

Co-Fuddie, CFO

Theo Crutcher

Theo Crutcher

Business Head, UK/Europe
Strategic Advisor

Athul Krishnan

Athul Krishnan

Creative Director
Head of Design

Theertha Vinod

Theertha Vinod

Creative Strategist

ONE TEAM.
MANY DISCIPLINES.

Strategists, designers, content marketers, paid media specialists, food photographers, web developers and app developers work together across markets.